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Window film will not completely eliminate fading, but installing it is one of the best things you can do to block the factors that cause it. Window film blocks 99% of UV rays, which are responsible for about 40% of the fading equation. Heat makes up about 25%, visible light about 25%, and miscellaneous factors bring home the final 10%. Short of keeping your home furnishings in darkness, window film is your best defense against fading.